A Strategic Approach to the Environmentally Sustainable Business: The Essence of the DissertationUniversal-Publishers, 2006 - 168 pages The global environmental crises motivated many companies to investigate and develop the concept of environmentally sustainable business. The objective of traditional business strategy is to maximize profit but, with real imagination and a fresh approach to business strategies, environmental sustainability can actually increase both annual profit and long term shareholder value. This article analyzes several examples of such strategies, not only for companies operating in a capitalist economy, but also for companies based in countries that retain a traditional economy. These strategies are illustrated by matrices that show when to apply which strategies. |
Contents
SUMMARY 94 | |
CHAPTER FOUR EXPONENTIAL SUCCESS | |
BUILDING A CONCEPTUAL FRAMEWORK FOR EXPONENTIAL 107 | |
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21st century Accessed on 1st Accessed on 20th Accessed on 3rd Ajinomoto Available business model innovation business process business strategies chemical Climate Change CO2 emission companies need company’s consumers consumption continuing business model countermeasures customers Cycle Assessment developing countries Earth Summit emission of CO2 energy efficiency energy sources environment environmental burden environmental performance environmental policies environmental problems environmental protection environmental reports environmental stakeholders environmentally sustainable business ESV Chain ESV Cycle ESV Energy Supply example exponential success Factor Factor X Figure global warming global warming problem Green chemistry green products green purchasing Greening Base Expansion Greening Innovation Greening Paradigm Innovation Greening System Building Hart improvement increase industrial IPCC Japan Japanese Kokubu Kyoto Protocol LCCO2 Love Canal marketing and business money economy NGOs numbers Online pollution Product Concept products and services Services Innovation stakeholders Strategy Matrix Supply and Value sustainable development traditional economy traditional market waste Wharton School Publishing